Blue ocean strategy canvas pdf file download buku

First and foremost on their list is a tool used to break out of competition and make competition irrelevant called the strategy canvas. The strategy canvas provides a highly visual tool to help look at future options. Jun 23, 2007 blue ocean strategy method templates 1. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. His book blue ocean strategy, coauthored with renee mauborgne, has sold 3. Each tool has a slide for the description and application within the strategy analysis. This blog article is a overview of some of the key points of the book by w. Saat kita berhasil menciptakan ruang pasar baru maka persaingan menjadi tidak lagi relevan yang. Start with the strategy canvas app to gain keen insight on how to create new. Blue ocean strategy step 1 creating a strategy canvas. Drawing a strategy canvas is not, of course, the only part of the strategicplanning process. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Tru group inc blue ocean strategy belongs in the dead sea. Blue ocean strategy 2005 mengungkap strategi yang tepat untuk mencapai pertumbuhan dengan menjadikan kompetisi tidak relevan.

This post defines blue ocean strategy and explores a few examples while pointing out the five main risks of pivoting in the search for a. You cannot copy in full or in part any of our full text content and our original ed images without our prior consent. View notes blue ocean strategies summary from mgmt 430 at university of washington. The six paths framework in formulating blue ocean strategy. What is distinctive about blue ocean strategy as a theory. Typically its that your company has stalled or failed to sustain profitable growth, and now you find yourself stuck in a very red ocean of bloody competition. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs.

Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of strategy and international management at insead. Creating blue ocean markets using the strategy canvas open. Blue ocean strategy strategic management psychological. Jun 19, 2014 a strategy canvas can be built in quickscore our balanced scorecard software tool. Blue ocean strategy how to create uncontested market. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Blue ocean strategy anda bisa mendownload file presentasi ini di. The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability. Sep 27, 2012 the blue ocean strategy is the art and science of making the competition irrelevant by creating uncontested market spaces. Buku blue ocean strategy, profesor kim, adalah salah seorang ahli manajemen strategi. You may or may not agree with the central philosophy, but you will be inspired. How to create uncontested market space and make the. Achieved via the delivery of features that have a highest marginal benefit to customer needs.

In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theory. Based on a study of 150 strategic moves spanning more than 100 years and 30 industries, blue ocean strategy addresses this question and provides a systematic approach to drafting and implementing your own blue ocean strategy. Strategy canvas excel template blue ocean strategy. Instead of fighting headon with your competitors, how do you create uncontested market space and make the competition totally irrelevant.

Blue ocean strategy how to create uncontested market space and make the competition irrelevant. The blue ocean strategy is the art and science of making the competition irrelevant by creating uncontested market spaces. Chan kim and renee mauborgne in their bestselling book of the same name. To assist you, the qi macros contains a blue ocean template for excel. Eight key points of blue ocean strategy insead knowledge. May 30, 2017 t his month, we read blue ocean strategy by w. Blue ocean strategy template in excel to help you start thinking outside of the box.

There are two types of oceans in this world, according to authors w. To quantify the competing factors in the strategy canvas for blue ocean strategy. Blue ocean studio you can access a free trial here. Blue ocean strategy shapes strategic structure to create new demand and generate high growth for the company. Blue ocean strategy canvas excel template ignition framework. Di dalam buku ini anda juga akan belajar cara menyusun penawaran yang sulit ditolak pelanggan. Cuma waktu pertama terbit, buku tersebut booming sekali. The premise of the book is that companies can succeed by creating. Jika anda ingin keluar dari kompetisi di laut merah yang berdarahdarah, langsung saja simak pimtarnya berikut ini. Summary of blue ocean strategy download ebook pdf, epub.

All in all, blue ocean strategy is a book worth reading. The strategy canvas is similar to the competitive analysis you. The goal of a blue ocean strategy is for organizations to find and develop blue oceans uncontested, growing markets and avoid red oceans overdeveloped, saturated markets. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. The niche strategy adopted by general motors increased overall market share from 20% to 50%. This tool is the central diagnostic and action framework for building a compelling blue ocean strategy. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. It graphically captures, in one simple picture, the current strategic landscape. In this way, information can be built to help formulate a competitive strategy.

This site is like a library, use search box in the widget to get ebook that you want. May 27, 2014 for that there is nothing better than something called the blue ocean strategy. This strategy makes the competitors irrelevant and the main driver of the companys profits are the decreased costs. Strategic canvas what is the problem you are trying to solve. How is blue ocean strategy different from a classic differentiation strategy. Strategy canvas of blue ocean strategy canopus business. This process of developing a blue ocean market is facilitated by developing the strategy canvas and by using the fad template as an input into the strategy canvas. How to create uncontested market space and make the competition irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005.

In this canvas, potential blue ocean ideas must pass through a sequence of 1 buyer utility, 2 price, 3 costs and 4 adoption. There are six basic approaches to reconstruct market boundaries, also known as six paths framework. Eight key points of blue ocean strategy heres the essence of blue ocean strategy captured in eight key points. The strategy canvas is similar to the competitive analysis you might find in a qfd house of. This 2005 book is aimed at anyone interested in pursuing the authors blue ocean. It requires the right research, patience and focus. Blue ocean strategy 5 the strategy canvas of the u. How to create uncontested market space and make the competition irrelevant pdf by w. In this article you will learn how to make your competition irrelevant and have sales and profit. Blue ocean strategy is a book published in 2005 and written by w. Blue ocean strategies a summary blue ocean strategy is a business strategy book first published in 2005 and. How to create uncontested market space and make the competition irrelevant authors. The strategy canvas of blue ocean strategy covers four features which were stated by the authors as the example of cirque du soleil which innovated in a formula so apparently burned as circuses and created a new kind of request which made competitors were irrelevant. Free ebook blue ocean strategy download buku, ebook gratis.

Click download or read online button to get summary of blue ocean strategy book now. Wajar saja, karena chan kim menjelaskan strategi differensiasi dengan teknik penulisan yang enak dibaca, dan adanya tools strategy canvas yang memang cukup baik untuk memetakan bagaimana positioning kita terhadap market. Blue ocean strategy including examples and pdf download. Blue ocean strategy ebook pdf free 199 goldwhitbsi. Their book teaches readers how to create uncontested markets for. This sounds easier than it is to break out of your old mindsets. Pdf blue ocean strategy download full pdf book download. Blue ocean strategy displays an orderly way to deal with making the challenge unessential and traces standards and instruments any organization can use to make and catch their blue seas. Initial objective brand analysis, new brand, rebranding, advertising.

A company will have more success, fewer risks, and increased profits in a blue ocean market. Project scope project scope objectives 1 of 3 step 1 1. A strategy canvas is basically a line graph that plots functionsfactors against importance for a company or an organisation and then overlays competitors or industry benchmarks. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future. Blue ocean strategy focuses on the ability to create new market space where there is no competition and. Strategy canvas excel template blue ocean strategy subject. Wine industry in the late 1990s high premium wines budget wines. Apr 18, 2008 buku blue ocean strategy ini ditulis oleh w. This templates provides iconography and diagrams to work with the blue ocean strategy tools. Blue ocean strategy formulation the strategy canvas. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition.

This way your presentations formatting and layout will be preserved. How to create uncontested market space and make the competition irrelevant by w. Blue ocean strategy powerpoint templates present better. We love to know how blue ocean strategy, blue ocean shift, and blue ocean leadership is applied around the world by other people and we monitor for blue ocean mentions so we will know if you do not abide by our rules. Download blue ocean strategy in pdf and epub formats for free. Chan kim and renee mauborgne, the writers of the 2005 book blue ocean strategy. Blue ocean strategy book also available for read online, mobi, docx and mobile and kindle reading. Value innovation strategy competes in an uncontested market space. To quantify the competing factors in the strategy canvas for blue ocean strategy form ulation.

To create such a strategy, there are a set of analytical tools and frameworks used in formulating and executing it. It graphically captures, in one simple picture, the current strategic landscape and the future prospects for an organization. To break from competition, a organization has to reconstruct the market boundary which is the first and foremost principle in creating blue ocean strategy. Chan kim and renee mauborgne in the indie business book club. Blue ocean strategy case study service nsw 3 1 introduction blue ocean strategy1 has been used extensively to transform the public sector around the world at a local, state and national level. The strategy canvas is a central diagnostic tool and an action framework of blue ocean. Blue ocean strategy can be found on amazon blue ocean strategy. The frameworks offered in blue ocean strategy, on the other hand such as the strategy canvas and the four actions framework are specifically aimed at.

Chan, mauborgne, renee, mauborgne, renee a download it once and read it on your kindle device, pc, phones or tablets. Pdf download blue ocean strategy free unquote books. The first and foremost tool in value innovation and creation of blue ocean strategy is the strategy canvas. It is the mantra for winning in the marketplace without fighting the war. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. But wait, there was another blue ocean in the seventies according to the authors, when the japanese three competitors. Blue ocean strategy merupakan buku pertamanya yang langsung laris manis diserap pasar di pelbagai penjuru dunia. This template enables managers and executives to create a detailed and comprehensible blue ocean strategy. Blue ocean strategy is a business marketing strategy of creating a new market space for its services and products.

Blue ocean strategy powerpoint template slidemodel. Companies pursue blue ocean strategies to make competition irrelevant. Blue ocean strategy create uncontestedmarket space makethe competition irrelevant create and capture new demand break the value. This blog article is part of a series on the book blue ocean strategy by w. Chan kim and renee mauborgne enables you to shift your mindset from red to blue. Kesuksesan sebuh perusahaan kini tidak lagi diukur dengan memenangi persaingan berdarahdarah di samudra merah, tetapi dengan menciptakan ruang pasar baru yang belum termanfaatkansamudra biru blue ocean strategy.

In this step the strategic canvas should serve as visual. Blue ocean strategies summary blue ocean strategies a. The authors also recommend creating a strategy canvas to show where you stand with respect to the competition. Most prominently, since 2009 the malaysian government has implemented a national blue ocean strategy to lift the living standard of the country and to. Martin to take a methodological guide and generate strategy in organizations. A mini video introduction to the widely popular blue ocean strategy by w.